A Family Tradition

Over the years, Mr. Friedman has worked with financial institutions, investment partners and other clients to provide property valuations, management plans, rent control support, tax appeals, investment analysis, workout of troubled properties and facilitation of foreclosure proceedings.

Today, Mr. Friedman continues to invest in income-producing real estate and to oversee the management and direction of all properties within the FRG portfolio.

He is also the author of The Real Estate Recipe: Make Millions by Buying Small Apartment Properties in Your Spare Time. The book is available through Amazon.

David received his B.S. in Finance from the University of Maryland’s Robert H. Smith School of Business. Upon graduation, David joined his father at Friedman Realty Group to pursue his career in real estate investment and property management.

Since joining FRG, David has been involved in all aspects of property acquisition and disposition, due diligence, investment analysis, and financing. He is responsible for the oversight of all property and financial operations at the company. In his role, he strives for continuous improvement, focusing on progressive policies and procedures, company culture, and aligning the FRG team for success.

When not at the office or working, you’ll find David golfing or spending time with his wife, Jenny, and sons, Noah & Zachary. They enjoy running, being outside in nature, exploring new places, and travel. He’s a self-proclaimed decent cook, too.

Lou is an FRG veteran who started on property as a multi-site Maintenance Supervisor. He eagerly jumped on any opportunity to help FRG, and traveled site to site renovating newly acquired properties. Through these experiences, he saw firsthand the attention to detail and pride of ownership that FRG stood for. In his role as Assistant Project Manager, Lou is responsible for overseeing the day-to-day maintenance operations of all FRG communities, such as curb appeal, quality apartment turns, and high-level resident service. Lou is also responsible for providing technical knowledge to on-site personnel and for guiding our maintenance technicians with regards to company policies, procedures, and workplace safety.

Prior to FRG, Lou worked as both an electrician and a maintenance technician for a well-respected regional apartment owner and manager. When Lou is not with his Friedman family, you can find him enjoying family activities or on vacation with this wife and two children.

Gina Gatti has been in the Property Management field for nearly 20 years, 7 of them with FRG. In her role she assumes responsibility for the company’s property management software and programs, implementations, and rollouts. She also provides training and support to the site staff, updates and assists with the company’s standard operations and procedures and manages all site inspections, risk management and contracts. In her personal life, Gina is a big animal advocate and in her free time, she enjoys operating her 501c3 cat and kitten rescue which helps to foster, rehabilitate, and adopt out homeless animal populations. She lives in Washington Township, NJ with her husband Al and their four fur-babies.

Ed joined FRG as our Project Manager in 2023, leveraging his 20 years of experience in property management. In this role, he will be responsible for creating scopes of work, identifying suitable vendors, and ensuring that projects are completed within the given timeframe and budget.

In addition to his professional expertise, Ed is also a skilled carpenter who enjoys working on woodworking projects. He recently embarked on a new project with his son – restoring a 1970 Mustang.

Ed and his family reside in Freehold Borough, NJ, where they share their home with their furry friend, a dog that was rescued from Egypt. When he’s not managing projects or working on his woodworking projects, Ed can often be found practicing his bass guitar or actively involved with his son’s Boy Scout Troop.

Kevin joined FRG in 2019 with over 25 years of experience within the accounting field, including long, successful tenures within the multifamily apartment industry. Kevin is responsible for overseeing all accounting and payroll activities at FRG. Previously, Kevin worked as a senior accountant for 10 years, where he oversaw the daily accounting activities for a portfolio of properties located throughout the country. Just before joining FRG, Kevin was the Assistant Controller for 4 years for a luxury multifamily apartment developer and operator in the Philadelphia region. Kevin earned his B.B.A. in Accounting from Temple University and he resides in Washington Township, NJ with his two children.

Alisha was hired in the summer of 2022 as our Capital Project Coordinator, where she will be assisting with coordinating all of the capital work that is needed to keep our properties in tip-top shape. Alisha has a diverse background in construction, farming, and carpentry which helps her to effectively navigate these projects. While the real-estate industry is a new venture, Alisha has worked as a team coordinator for various sized companies, industries, projects, and clientele.

Alisha relocated to New Jersey from New York years ago, but she still considers the Empire State her hometown. In her free time, she enjoys doing anything active, including running, Olympic lifting, kettlebell training, aerial yoga and kali stick fighting, as well as interior design, mixology and listening to country music. 

Alycia is our Account Payable Specialist at FRG. With a career spanning over a decade in accounting and real estate, Alycia joined our team in 2023, bringing a wealth of expertise and precision to her role.

Originally hailing from Connecticut, Alycia embarked on a new chapter in March of 2023 when she, alongside her husband and four children, relocated to Blackwood, NJ. In her leisure time, she immerses herself in her passion for cooking and baking, delighting in the creation of delectable dishes. Alycia is also a dedicated football enthusiast and shares a special bond with her husband and son over their mutual love for boxing. Her spirit of adventure knows no bounds, as she nurtures a dream to explore the world someday.

Carl Jones joins Friedman Realty Group with over two decades of seasoned experience in the areas of hospitality, student housing, and multifamily housing. His tenure has provided him with invaluable insights spanning markets from the East Coast to the Midwest. With a passion for cultivating excellence, Carl’s expertise lies in developing robust teams, empowering managers, and driving continuous improvement through the integration of cutting-edge technological solutions.

Beyond the office, Carl dedicates a significant portion of his time to giving back to the community. As a devoted coach for middle school basketball, he teaches not only athletic skills but also valuable life lessons to aspiring young athletes. In addition, Carl enjoys staying active by participating in softball leagues, fostering camaraderie and healthy competition.

When it’s time to unwind, you’ll often find Carl indulging in his love for science fiction and action movies. With an affinity for captivating storylines and thrilling adventures, he finds inspiration in exploring imaginative landscapes on screen.

Carl’s commitment to excellence extends across all aspects of his life, both personally and professionally. His dedication, expertise, and passion make him a valuable addition to the Friedman Realty Group family.

In 2024, Dena joined the Friedman Realty Group, bringing with her nearly two decades of experience in the multifamily and hospitality industries. With a firm commitment to exceptional customer service, a dedication to delivering quality, and a passion for transparent communication, Dena aligns her vision with that of Friedman Realty Group, resonating with both our team and residents.

By infusing our team with her lively personality, Dena injects a sense of enjoyment while drawing upon her expertise in marketing, training, and sales. Inspired by Walt Disney’s timeless wisdom, “you can design and create, and build the most wonderful place in the world, but it takes people to make the dream a reality,” Dena champions the power of teamwork, collaboration, and celebration. She recognizes the pivotal role of not just leading, but cheering her team on as a CheerLEADER.

Recipient of the NJAA Garden State 2023 Corporate Professional of the Year award and serving as an Advisory Board Member of Latinas in Property Management, Dena brings a diverse perspective and invaluable insights to our industry.

Outside of work, Dena is an enthusiastic PTA “Boymom,” often found making memories with her supportive husband and three boys either at the beach or exploring the magic of Disney.