A Family Tradition

Founded in 1975, Friedman Realty Group is an Accredited Management Organization® by the Institute of Real Estate Management, and real estate investment firm specializing in the acquisition and management of apartment communities, retail shopping centers, and professional office buildings. We operate all of our properties with a keen focus on local market conditions and employ full-time staff to provide intensive, hands-on site management with a service-first attitude.
But, most importantly, we are a team of individuals that love what we do.
Accredited Management Organization - Institute of Real Estate Management

Our Vision

A company that feels like family, creating beautiful residential communities that feel like home.

Our Mission

As a family-owned and operated firm, we go the extra mile by creating long-term value in our communities. Our employees are committed to the highest standards of customer service, professionalism, and integrity so that our communities become a place to call home for our residents.

Diversity, Equity, and Inclusion

Family is where all are included and welcomed. Home is where people feel safe and secure. These core values drive our commitment to diversity, equity, and inclusion. We welcome all into our employee and resident communities, regardless of race, gender, sexual orientation, gender identity, age, religion, ethnicity, or disability.

Meet Our Team

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Brian K. Friedman, CPM

Chairman & CEO

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Friedman Realty Group was established in 1975 by Brian K. Friedman to provide property and asset management services, as well as brokerage services, to a host of investment and consulting clients. Mr. Friedman created FRG to specialize in the investment analysis and management of an income-producing real estate with a specific focus on apartment communities, professional office buildings, and retail shopping centers within New Jersey and the Greater Philadelphia Area.

Over the years, Mr. Friedman has worked with financial institutions, investment partners and other clients to provide property valuations, management plans, rent control support, tax appeals, investment analysis, workout of troubled properties and facilitation of foreclosure proceedings.

Today, Mr. Friedman continues to invest in income-producing real estate and to oversee the management and direction of all properties within the FRG portfolio.

He is also the author of The Real Estate Recipe: Make Millions by Buying Small Apartment Properties in Your Spare Time. The book is available through Amazon.

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David B. Friedman, CPM


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David received his B.S. in Finance from the University of Maryland’s Robert H. Smith School of Business. Upon graduation, David joined his father at Friedman Realty Group to pursue his career in real estate investment and property management.

Since joining FRG, David has been involved in all aspects of property acquisition and disposition, due diligence, investment analysis, and financing. He is responsible for the oversight of all property and financial operations at the company. In his role, he strives for continuous improvement, focusing on progressive policies and procedures, company culture, and aligning the FRG team for success.

When not at the office or working, you’ll find David golfing or spending time with his wife, Jenny, and sons, Noah & Zachary. They enjoy running, being outside in nature, exploring new places, and travel. He’s a self-proclaimed decent cook, too.

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Nick Katsikis

Chief Operating Officer 

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Nick brings a wealth of experience to Friedman Realty Group, having spent an impressive 30 years in the field of hotel management. During this extensive career, he had the privilege of collaborating with industry giants in the hospitality sector. Nick holds a Bachelor of Science degree in Hospitality Management from Widener University, providing him with a robust foundation for his journey in the service industry.

In his capacity as Chief Operating Officer at FRG, Nick is at the core of our operations, working closely with our property managers. His primary focus centers on capital management, where he plays a pivotal role in providing support to our Chairman & CEO and President as we navigate the company’s forward trajectory.

Nick and his family proudly call Sicklerville, NJ, home. Alongside his wife, Jennifer, they cherish the joys of parenthood with their two daughters and share their lives with a lively Doberman Pinscher named Sophie. Outside of the corporate world, you’ll find Nick and his family on a constant quest for new adventures through travel. Additionally, they share a passion for classic cars and frequently attend classic car shows, where Nick’s enthusiasm for automotive excellence shines.

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Lou DeStefano

Assistant Project Manager

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Lou is an FRG veteran who started on property as a multi-site Maintenance Supervisor. He eagerly jumped on any opportunity to help FRG, and traveled site to site renovating newly acquired properties. Through these experiences, he saw firsthand the attention to detail and pride of ownership that FRG stood for. In his role as Assistant Project Manager, Lou is responsible for overseeing the day-to-day maintenance operations of all FRG communities, such as curb appeal, quality apartment turns, and high-level resident service. Lou is also responsible for providing technical knowledge to on-site personnel and for guiding our maintenance technicians with regards to company policies, procedures, and workplace safety.

Prior to FRG, Lou worked as both an electrician and a maintenance technician for a well-respected regional apartment owner and manager. When Lou is not with his Friedman family, you can find him enjoying family activities or on vacation with this wife and two children.

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Gina Gatti

Operations & Systems Administrator

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Gina Gatti has been in the Property Management field for nearly 20 years, 7 of them with FRG. In her role she assumes responsibility for the company’s property management software and programs, implementations, and rollouts. She also provides training and support to the site staff, updates and assists with the company’s standard operations and procedures and manages all site inspections, risk management and contracts. In her personal life, Gina is a big animal advocate and in her free time, she enjoys operating her 501c3 cat and kitten rescue which helps to foster, rehabilitate, and adopt out homeless animal populations. She lives in Washington Township, NJ with her husband Al and their four fur-babies.

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Jessica Stanley

Director of Human Resources

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Jessica joined FRG in 2023 and provides invaluable guidance to our teams and oversees all HR operations. Jessica’s key responsibilities encompass leading the development of HR policies that enhance workforce effectiveness while aligning with our company’s mission.

Prior to joining Friedman Realty Group, Jessica held diverse HR leadership positions, spanning accounting firms, healthcare facilities, and solar companies with workforces ranging from 50 to 1,000 employees across multiple states. She has also excelled as an independent HR Consultant, aiding companies in achieving their business objectives through effective HR development.

 Beyond her professional achievements, Jessica is a dedicated wife and mother of two young girls who share her passion for travel and cheering on Philadelphia sports teams. She is an active member of the Tri-State Human Resources Management Association and the Society for Human Resource Management for Certified Professionals.

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Ed Koch

Project Manager

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Ed joined FRG as our Project Manager in 2023, leveraging his 20 years of experience in property management. In this role, he will be responsible for creating scopes of work, identifying suitable vendors, and ensuring that projects are completed within the given timeframe and budget.

In addition to his professional expertise, Ed is also a skilled carpenter who enjoys working on woodworking projects. He recently embarked on a new project with his son – restoring a 1970 Mustang.

Ed and his family reside in Freehold Borough, NJ, where they share their home with their furry friend, a dog that was rescued from Egypt. When he’s not managing projects or working on his woodworking projects, Ed can often be found practicing his bass guitar or actively involved with his son’s Boy Scout Troop.


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Kevin Lynch


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Kevin joined FRG in 2019 with over 25 years of experience within the accounting field, including long, successful tenures within the multifamily apartment industry. Kevin is responsible for overseeing all accounting and payroll activities at FRG. Previously, Kevin worked as a senior accountant for 10 years, where he oversaw the daily accounting activities for a portfolio of properties located throughout the country. Just before joining FRG, Kevin was the Assistant Controller for 4 years for a luxury multifamily apartment developer and operator in the Philadelphia region. Kevin earned his B.B.A. in Accounting from Temple University and he resides in Washington Township, NJ with his two children.

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Brian Michaud

Senior Service Manager

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Brian brings over nine years of invaluable experience in the home exterior industry to his role. Previously managing a roofing company, Brian oversaw various home exterior projects and led multiple crews with precision and expertise. Throughout his career, he has attended numerous training courses focused on HVAC, plumbing, and electrical systems, solidifying his proficiency in these areas. Additionally, Brian holds a Certified Pool Operator (CPO) certification and is a candidate for the Certified Apartment Maintenance Technician (CAMT) designation.

As an expert in home exteriors, Brian is adept at handling electrical, plumbing, and HVAC tasks with efficiency and skill. In his current role, he collaborates closely with all site maintenance teams, ensuring they have the necessary resources, skills, and knowledge to excel in their responsibilities. Brian serves as an extension of the corporate office, enforcing compliance with company standards and providing invaluable support for any challenges that arise. He also plays a key role in capital project management and assists with in-house renovation projects.

Known for his positive and optimistic attitude, Brian excels in managing personalities and problem-solving. His confidence in his abilities and unwavering dedication to completing tasks make him a trusted leader within the organization. Brian’s journey within the company is a testament to his commitment and hard work, having started as a maintenance technician, earning promotions to service manager and ultimately to senior service manager.

Outside of work, Brian enjoys staying active through exercise and indulges in his hobbies of reading, watching movies, and following sports. His well-rounded interests contribute to his balanced approach to both work and leisure.

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Alycia Ortiz

Accounts Payable Specialist

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Alycia is our Account Payable Specialist at FRG. With a career spanning over a decade in accounting and real estate, Alycia joined our team in 2023, bringing a wealth of expertise and precision to her role.

Originally hailing from Connecticut, Alycia embarked on a new chapter in March of 2023 when she, alongside her husband and four children, relocated to Blackwood, NJ. In her leisure time, she immerses herself in her passion for cooking and baking, delighting in the creation of delectable dishes. Alycia is also a dedicated football enthusiast and shares a special bond with her husband and son over their mutual love for boxing. Her spirit of adventure knows no bounds, as she nurtures a dream to explore the world someday.


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Roselys Reyes

Staff Accountant

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Roselys attended Berkeley College where she received her Bachelor’s Degree in Accounting. She has been a member of Friedman Realty Group’s accounting team since 2020. In her role, she oversees all activities relating to accounts payable. Prior to joining the team Roselys spent 5 years in the legal field doing billing and accounts payable.

Roselys lives in Maple Shade, NJ and enjoys painting, being outside, and traveling. She can frequently be found visiting her family in North Jersey or spending time with her mom in Florida. She also has her Associates Degree in Culinary Arts from Eastwick College and likes to put it to use while cooking and baking in her spare time.

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Carl Jones

Regional Property Manager

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Carl Jones joins Friedman Realty Group with over two decades of seasoned experience in the areas of hospitality, student housing, and multifamily housing. His tenure has provided him with invaluable insights spanning markets from the East Coast to the Midwest. With a passion for cultivating excellence, Carl’s expertise lies in developing robust teams, empowering managers, and driving continuous improvement through the integration of cutting-edge technological solutions.

Beyond the office, Carl dedicates a significant portion of his time to giving back to the community. As a devoted coach for middle school basketball, he teaches not only athletic skills but also valuable life lessons to aspiring young athletes. In addition, Carl enjoys staying active by participating in softball leagues, fostering camaraderie and healthy competition.

When it’s time to unwind, you’ll often find Carl indulging in his love for science fiction and action movies. With an affinity for captivating storylines and thrilling adventures, he finds inspiration in exploring imaginative landscapes on screen.

Carl’s commitment to excellence extends across all aspects of his life, both personally and professionally. His dedication, expertise, and passion make him a valuable addition to the Friedman Realty Group family.

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Dena Hendry

CALP, Director of Marketing

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In 2024, Dena joined the Friedman Realty Group, bringing with her nearly two decades of experience in the multifamily and hospitality industries. With a firm commitment to exceptional customer service, a dedication to delivering quality, and a passion for transparent communication, Dena aligns her vision with that of Friedman Realty Group, resonating with both our team and residents.

By infusing our team with her lively personality, Dena injects a sense of enjoyment while drawing upon her expertise in marketing, training, and sales. Inspired by Walt Disney’s timeless wisdom, “you can design and create, and build the most wonderful place in the world, but it takes people to make the dream a reality,” Dena champions the power of teamwork, collaboration, and celebration. She recognizes the pivotal role of not just leading, but cheering her team on as a CheerLEADER.

Recipient of the NJAA Garden State 2023 Corporate Professional of the Year award and serving as an Advisory Board Member of Latinas in Property Management, Dena brings a diverse perspective and invaluable insights to our industry.

Outside of work, Dena is an enthusiastic PTA “Boymom,” often found making memories with her supportive husband and three boys either at the beach or exploring the magic of Disney.

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Melissa Vitrano

Executive Assistant

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Melissa is an accomplished professional who recently embarked on a new journey in the real estate industry as an Executive Assistant in January 2024. With a solid background in the banking sector spanning nine years, during which she held significant leadership roles, Melissa brings a wealth of administrative expertise, financial sharpness, and proven leadership abilities to her current position.

Currently pursuing a Bachelor’s degree in Finance at Rutgers University, Melissa showcases her commitment to continuous learning and professional development. This academic pursuit complements and enriches her practical experience, ensuring a comprehensive understanding of the financial landscape.

In her role as an Executive Assistant, Melissa undertakes a diverse range of responsibilities with a keen focus on facilitating efficient workflow. She works closely with the Chairman, President, and COO, meticulously managing their schedules, commitments, and responsibilities. By maintaining constant awareness of upcoming obligations, Melissa adeptly handles complex scheduling requirements, prioritizes tasks effectively, and ensures seamless communication between executives and staff.

Furthermore, Melissa plays a pivotal role in supporting executives by assisting with special projects, producing reports, and managing IRS and state filings with CPAs. Her keen attention to detail and analytical prowess contribute to the efficient execution of strategic initiatives and the achievement of organizational objectives.

Outside of her professional ventures, Melissa prioritizes her family and personal interests. She enjoys spending quality time with her husband, Frankie, and their two children, Giovanna and Logan. Embracing an active lifestyle, Melissa finds relaxation and rejuvenation by indulging in beach outings, practicing Pilates, and exploring new destinations through travel.

With her dynamic blend of professional dedication and personal passions, Melissa embodies a well-rounded individual who excels both in the workplace and in her personal life.

Careers at Friedman

See why The Friedman Family is a great choice for your career.